Why can't Zoe write like this all the time?

Zoe Williams in the Guardian talking about how meaningful or otherwise the number of female ministers is. Shame she doesn't always write like this - when she writes on women's politics and issues she's pretty good. Splendidly vomitous quote from Hazel Blears:

"The way women relate to politics is different to men, they're interested in everyday lives, stories, people they meet, not statistics and GDP."

Oooh! (girlish giggle) And we're interested in that dishy Mr Brown, too, and maybe we'd turn out to vote more if they made the ballot papers pink and decorated the polling booths in glitter and marabou?